Unadat is driven by seven principles: passion for accessible and actionable solutions, autonomy over beneficence, commitment to privacy, fast continuous improvement, celebration of successes, and the nice monster’s mindset. Our goal is to become the most useful, most effective and most happy company on the planet. Personalized Goals, Goal Boosts, Supporters, Challenges, Chores, LEAP Career, Routines, and Next Step are some of the things pioneered by Unadat.
Our mission is to actively support every individual, every family and every organization in the world in achieving their goals.
The company was prequeled by a spreadsheet designed to optimize credit scores and facilitate credit card payoff based on utilization ratio thresholds. In 2011, Sean Smirnov was an MD/PhD student concerned with amplifying his impact on people lives. Having witnessed firsthand the profound influence of financial component on individuals' health and well-being during medical school, Smirnov was compelled to participate in the emerging financial wellness movement with his own startup and established the company. Daniel Pesman, who was an associate in his previous venture, joined him as a co-founder of Unadat.
Sean Smirnov
Daniel Pesman
Get to know the faces behind our work.
We are always looking for new talents to join our team and bring fresh perspectives to our community. You gain access to exclusive opportunities for networking, mentorship, professional and personal development. Together, we'll explore new horizons, tackle challenges, and inspire each other to reach new heights.
Where families find support to outsmart debt.
Our commitment to trust and safety >
