Customer Pain and Solution


UNADAT is an AI-based individualized consumer debt management platform that finds hidden fees.


Problem
Most financial companies and startups focus on investment over debt, but median Americans’ debt ($131K) dwarfs savings ($33K) and hammers them with high interest rates. U.S. consumers hold $4 Trillion ($T) in debt just between their credit cards, fresh mortgages and car loans. An extra payment of $50 a month can save 150-200 times the balance by retirement age, but where to put it? Banks know where; users don’t. Seeking instant gratification, they lack debt strategy and favor small balances over high-rate debts.

Solution
Unadat is an online platform that provides individualized investment strategy focused on AI-optimized debt management. In a scenario of credit cards, car loan and mortgage, a wrong bet could cost hundreds of thousands of dollars. With Unadat there's no need to bet. AI finds money in amortization schedules and compounds it over time to help our customers to get out of rat race and retire on their terms. While AI wins cost of capital game, gamification environment motivates the heart. At that our customers are at the control of their decisions through the perspective of a Unadatian's net worth at retirement - no matter how early they plan to retire.

Product
Unadat provides a faster way to a better retirement. Based on the average mortgage and credit card debt, our users can save $10,000 in five years by applying small extra payments to where they make the deepest dents in the amortization schedules of different credit lines. It allows users to bootstrap passive income back into their ROI system, thus enabling geometric math to play on their side. As a result, Unadat clients can retire earlier and avoid fixed retirement incomes.

Overall Impact

Current Strategies
Acquisition and retention of individual customers
Beginning to focus on business customers
Partnering

Later Steps
Acquiring startups in related fields (e.g. Prism)

1 year5 year
Users1,000-5,000250,000-1,200,000
Valuation
Multiples, EV/EBITDA:
Software Internet 22.89
Between $41,200 (1.5% paying user at $10/mo for 1,000 users) and $824,000 (4% paying users at $15/mo for 5,000 users) Between $10,547,000 (1.5% paying user at $10/mo for 256,000 users) and $210,954,000 (4% paying users at $15%/mo for 1,280,000 users )
Full-time Employees5-9, 7 average1,000
Valuation/Full-time employee41,200/7 = $5,880$210,954,000/1,000 = $210,954
Value Offering Provide advice
Unite the punchiness of optimal AI-produced solution with humility of working with customers to figure out how much they can afford to pay
Distribute payments
Work on users’ behalf to determine what they afford to pay*, negotiate payments in bulk, and distribute payments to users’ creditors each month.

Customer Needs and Acquisition

Potential Market
TAM(1 in 2 Americans, $2T total debt) multiple debt holders (50% credit cards, 41% mortgage, 33% car loans)
SAM50M (1 in 7, $0.62T) Multiple debt holders who pay extra ($50 or above minimum payments)
Target Market, 15% penetration7.5M (1 in 40, $93B), 54M Unadat revenue

Market Validation
Since 12/2016, we gathered 500 active users, 5 full time developers, and 15 skilled part-time helpers. We began testing in January; a beta launch is planned on 3/21 (Credit Card Reduction Day). We expect 1.5-4% conversion to paying customers by May.

Marketing
UNA DAT (Giving once, lat.)
A term coined in the late 2010s to describe the rising group of financially independent families rapidly clearing their debts. They coined it.
We’re not revolutionizing anything - we just help you cure your debt and wallet.

Sales and Distribution
  1. FIRE groups (physical and virtual)
  2. Government and nonprofit debt and finance education. Both physical (workshops) and virtual (integration on websites, pamphlets, etc.)
  3. Partner with banks or PayPal to distribute optimized payments for users (UnaPay).
  4. Third-party partnering with banks, Paypal/Venmo, etc. to minimize missed payments and facilitate easier collection
  5. Marketing dollars: Instagram, Facebook, Adwords.

Industry and Competitors

Current/Future Competitiors
Most of the financial companies and startups focus on investment and not debt management but the debt owed by an average American ($131K) far exceeds average funds for investments ($33k) and hammers with far higher interest rates. Meanwhile, companies like Credit Karma provide administrative solutions to low credit scores without attacking the debt. Banks have an inherent conflict of interest, making their money off debt.

Competitors:
  1. Now - Credit Karma, Credit Sesame, and other credit score fixers, Experian, TransUnion, government debt programs, personal financial advisers and investment groups - none have touched on assisted decision making through net worth (UnaWorth) and “matrix-AI” solutions optimization
  2. Future - Large institutional employers alone or coupled with subscription retailers like Amazon +/- Alexa personal assistants and companies like WeWork/WeLive that attempt to take on more facets of people's everyday responsibilities.

Complimentary Organizations and Possible Partners
  1. Prism, Mint, Moven
  2. Debt management planners and financial advisors who realize the significance of debt
  3. Government (educational) and nonprofit workshops
  4. Government active involvement (debt forgiveness, interest freezing)
  5. Banking and credit card applications that simplify payments and provide APIs
  6. Abundance of FIRE followers
  7. Organizations focusing on saving for retirement

Primary Advantages
  1. Direct representation of customers true financial interests, lack of financial interest; most banks and other financial institutions have a vested interest in debt
  2. Unadat provides AI decision-making support, not only visualization or administrative assistance
  3. Anonymity
  4. Low barrier of entry compared to a dedicated financial planner/debt management specialist
  5. UnaWorth perspective = unfixed-in-time money perspective
  6. UnaScore (gamification of healthy financial practices)

Business Model and Financials

Revenues
(1) Una launch: Freemium, estimated conversion rate of 1.5-4% and two premium options of $9.99 and $14.99. Revenue/user soars from $1.8@1K users to $4.9@250K.
(2) Duo rollout: Subscription, $1-5/mo (2-10% of user profits check, avg. $50/mo)

Number of UsersAverage Annual RevenueAnnual Revenue per 100 Users
1,000$1,800$180
5,000$13,500$270
250,000$1,228,000$491
1,280,000$9,219,000$720
Costs
  1. Infrastructure (IT) costs
  2. Strategic Partnerships (e.g. WeLive)
  3. Acquisitions (e.g. Prism)
  4. Grow the team
Costs are presently minimal, due to a Microsoft BizSpark prize for 3 yrs of free Azure cloud services. After the expiration, the main variable cost is bandwidth. Fixed costs include databases, data storage/backup, and marketing.
Number of UsersAverage Cost, Starting 2019 (per user/year)
1-4,999$0.63
5,000-500,000$0.14

Founding Team and Advisors

TEAM 1. n. two or more draft animals harnessed to the same vehicle or implement
We might argue, but in the end we pull in the same direction.
Here’s why:
We trust each other as we survived disagreements, won awards, and built things. We argue because we’re different (med student, MBA, PMs, engineers, financiers, investors, writers), make things better, and upset the status quo. We pull through because we build a vital product, advocate for our users, and want to share our success with them.

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